Like a handshake, a business card can say a lot about you as well as the type of business you operate. Because it’s often the first point of contact for potential clients and therefore needs to create the right impression, I’ve put together a list of the most common mistakes I’ve seen when collating cards so you don’t unwittingly make them.
Posts Tagged Marketing
Members of my VA Handbookers Facebook group often ask whether it’s worth writing a blog. On one hand they hear that it’s good for search engine optimisation (SEO), but they also don’t want to write one if they don’t really need it – plus they’re not really too sure what to write about even if they do decide to start one.
Aside from analysing LinkedIn profiles and groups for my clients and using LinkedIn to identify, research and qualify potential clients for my own VA business, I also used to write loads of LinkedIn profiles as part of my CV writing business – so when it comes to LinkedIn, I’ve seen it all! There are good profiles and truly dreadful profiles – here’s what a good one looks like:
Writing LinkedIn profiles isn’t just something I used to do as part of my CV writing business, social media was also my VA niche and I spent a lot of time on LinkedIn researching and assessing profiles and groups for social media consultants and marketers. LinkedIn is a massive subject, but one of the things I want to share with you is how to effectively connect and then start conversations with those new connections.
Twitter was completely invaluable when it came to setting up my business. I used to dash home from work, sit on my bed and spend hours soaking up information. Twitter took me to places I never knew existed and I even got work from it. It’s a slow burner so don’t expect results straight away, but if you’re going to ‘do Twitter’, you should definitely do it right!
I had a pretty rubbish website when I started out, but I needed to get traffic so people could see how amazing I was and hire me. Clueless about SEO, my old developer had created the site in Dreamweaver which I think went out with the dinosaurs. I also had no niche, didn’t know what I was doing and nobody knew where to find me. So how did I get traffic to my site?
Every VA needs to find clients, but unless you come from a marketing background, you’ve probably never promoted yourself before. In fact the thought may fill you with complete horror! Well I’m sorry to tell you that you may not like putting yourself out there, but people can only hire you if they know you exist! Worry not though, I’ve got you covered.