Like a handshake, a business card can say a lot about you as well as the type of business you operate. Because it’s often the first point of contact for potential clients and therefore needs to create the right impression, I’ve put together a list of the most common mistakes I’ve seen when collating cards so you don’t unwittingly make them.
Posts Categorized Marketing & finding work
Although I had often outsourced the occasional one-off task, I was actually doing everything myself and only started regularly working with a VA after I broke down in tears after spending most of the week dealing with a host of support emails instead of getting any real work done. That was the moment I knew it was time to get some help.
Because Associate work is a great way to take on more work both when starting out and as you become more successful, I asked my VA Handbookers Facebook group to post up any questions they had on the subject and then I asked some volunteers who had experience of both sides to answer them. This is what they said:
If you’re a new Virtual Assistant or thinking of becoming one, I’m sure you’re worried about how you will get new clients. So to help you get an idea of who could be that elusive and exciting first client, I asked members of my VA Handbookers Facebook group a load of questions about their first one including how they got them and what tasks they needed help with.
If you want to have a satisfying and fulfilling freelance career it’s really important to have clients that you enjoy working with – because there’s no point in leaving a (horribly unfulfilling, tedious but secure) full-time job to still be miserable at work! A great client is a rare and wonderful thing but not as hard to find as you might think.
Aside from analysing LinkedIn profiles and groups for my clients and using LinkedIn to identify, research and qualify potential clients for my own VA business, I also used to write loads of LinkedIn profiles as part of my CV writing business – so when it comes to LinkedIn, I’ve seen it all! There are good profiles and truly dreadful profiles – here’s what a good one looks like:
At the end of the day, the main thing every potential and new VA wants to know is “where do I get clients?”. Because this is the question on the lips of every freelancer and something I discuss in every single training session, I thought I’d share the three most successful methods I’ve found of how to fish for and land your first client.
Writing LinkedIn profiles isn’t just something I used to do as part of my CV writing business, social media was also my VA niche and I spent a lot of time on LinkedIn researching and assessing profiles and groups for social media consultants and marketers. LinkedIn is a massive subject, but one of the things I want to share with you is how to effectively connect and then start conversations with those new connections.
An “elevator pitch” is how you would deliver a summary of your product, business or service to someone during a short elevator ride. It’s not a sales pitch, it’s a concise explanation of who you are, what you do, who you do it for and why someone might want this. It’s useful to have an elevator pitch when networking, so let me show you how to write one.
Twitter was completely invaluable when it came to setting up my business. I used to dash home from work, sit on my bed and spend hours soaking up information. Twitter took me to places I never knew existed and I even got work from it. It’s a slow burner so don’t expect results straight away, but if you’re going to ‘do Twitter’, you should definitely do it right!