Members of my VA Handbookers Facebook group often ask whether it’s worth writing a blog. On one hand, they hear that it’s good for search engine optimisation (SEO), but they also don’t want to write one if they don’t really need it – plus they’re not really too sure what to write about even if they do decide to start one.
When you set up a website you need to buy the domain name and then find a place to have the website hosted. You can buy the name from anywhere (I use GoDaddy) and then you’ll need a place to keep the site. Think of your domain name as the name of your shop and hosting as your landlord – they’re the person who makes sure your shop stays open!
Your website acts as a shop window for your Virtual Assistant business so it needs to appeal to visitors and convert them into paying clients… which is much easier said than done! There are 1000 different things you need to consider when creating a site (and this is before you write a single word of content), so read on to find out what they are.
An ongoing debate amongst freelancers is whether or not you should display your rates on your website. Although not everyone agrees and I have my own fixed opinion on the matter, I want to outline the pros and cons of both arguments as well as address common concerns so you can make an informed decision for yourself.
