Posts Categorized Websites & branding

6 common business card mistakes and how to avoid them

Like a handshake, a business card can say a lot about you as well as the type of business you operate. Because it’s often the first point of contact for potential clients and therefore needs to create the right impression, I’ve put together a list of the most common mistakes I’ve seen when collating cards so you don’t unwittingly make them. 

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How and where to host your website

When you set up a website you need to buy the domain name and then find a place to have the website hosted. You can buy the name from anywhere (I use GoDaddy) and then you’ll need a place to keep the site. Think of your domain name as the name of your shop and hosting as your landlord – they’re the person who makes sure your shop stays open!

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How to create a Virtual Assistant website

Your website acts as a shop window for your Virtual Assistant business so it needs to appeal to visitors and convert them into paying clients… which is much easier said than done! There are 1000 different things you need to consider when creating a site (and this is before you write a single word of content), so read on to find out what they are.

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Should Virtual Assistants display their rates on their website?

An ongoing debate amongst freelancers is whether or not you should display your rates on your website. Although not everyone agrees and I have my own fixed opinion on the matter, I want to outline the pros and cons of both arguments as well as address common concerns so you can make an informed decision for yourself.

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How to name your Virtual Assistant business

So you’ve decided to go ahead and become a Virtual Assistant. You know who your target market is, what services you’re going to offer and you’re all ready to get going…  all you need now is to decide what to call your shiny new business. Of course, this is easier said than done! So exactly how do you decide on your company name?

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Things to consider when designing your logo

Once you’ve decided what to call your Virtual Assistant business, you may want a logo. On one hand, your logo is just a formality so you can launch your business, and on the other, it represents who you are, what you stand for and will also be on all your marketing materials. Plus, if you get it wrong it could be a complete headache to redesign later!

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