Your VA Associate questions answered

Associate work: your questions answered

Because Associate work is a great way to take on more work both when starting out and as you become more successful, I asked my VA Handbookers Facebook group to post up any questions they had on the subject and then I asked members who had experience of both sides of the fence to answer them. This is what they said:

What is Associate Work?

Associate work is basically where one VA outsources work to another – this person is known as the Lead VA.

The Lead VA outsources work for many reasons. It may be because they don’t have the availability, they don’t possess the skills, they are not interested in the task or they simply want to expand their business. So they give the work to another VA (known as an Associate) at a lower rate than they receive from the client.

Meet the Lead VAs and Associates:

Listed below are the kind VAs who responded to my request for help in writing this post. Some outsource work to other VAs, some take on work, and some do both.

Note that not all of them answer every question. Some questions were not applicable and sometimes their reply was answered in more detail by another VA.

* Clare Farthing (CF) runs Your Virtual Assistant from Lymington in Hampshire and works as an Associate.

* Denise Riches (DR) runs Denise Riches VA from Ontario in Canada and takes on Associate work.

* Gemma Walton (GW) from Leeds in the UK. Gemma outsources work to Associates.

* Jennie Coleman (JCO) from Northamptonshire, in the UK. Jenny undertakes Associate work for another VA.

* Jennifer Chamberlin (JCH) runs My Bilingual VA from Paris, France. Jennifer both outsources work and takes on Associate work.

* Joanne Manville (JM) runs Joanne Manville Virtual Assistance from Newton Abbot in Devon. She outsources work to Associates.

* Juliet McDermott (JMc) runs Your Digital Nomad from Buckinghamshire in the UK and works as an Associate.

* Kelly Aldridge (KA) runs Your Biz Fairy from Essex in the UK and outsources work to Associate VAs.

* Lisa Dellow (LD) runs A Virtual Presence from Harlow in Essex and takes on Associate work.

* Rose Donnelly (RD) runs RED Virtual Solutions from London in the UK and has outsourced work to Associates.

* Zita Lewis (ZL) runs Zita Lewis from Oxfordshire in the UK. She outsources tasks and also takes on Associate work.

What kinds of tasks do you outsource or are given?

CF: Appointment booking, phone calls, research, data entry, taking payment for client programmes, inbox management, and responding to emails with care sheets for patients.

DR: I worked as an associate for another VA for over 4.5 years – and I performed many types of tasks: social media scheduling, image design, data entry, document creation, mail merges, newsletters, blog articles.

GW: I outsource research projects, techie tasks (building Google Sheets, Forms etc), data cleansing and document formatting.

JCO: The regular work I do for a VA is transcription. She runs a very successful VA business doing transcription, but whenever she needs a day off, she will email her clients and ask them to send the work directly to me. The contract I have signed to begin working for a second VA is for more general PA type work but I haven’t begun the work for her yet.

JCH: I’m given credit control and calling clients, and I outsource translation and proofreading.

JM:I outsource everything from diary management and event planning, through to graphic design and website development

JMc: I’m given website design, marketing campaigns and newsletters.

KAI outsource website creation as this is a task I am currently training in.

LD: I take on room bookings, transcription, arranging interviews, collating and sending documents, job adverts and updating spreadsheets.

RDI have outsourced French and German transcription.

ZL: I undertake anything from simple cutting and pasting to social media scheduling, blog writing and MailChimp newsletters.

What percentage of your work is given to an Associate or is given to you if you are an Associate?

CF: Only holiday cover and one-off jobs so far.

DR: At the beginning of our time working together, I worked a lot of hours, and I blame that partially on two things: I still had an employee mindset, and I didn’t have clients of my own. I depended (too much so) on her to supply me with work. As the years passed, and as the number of clients I had increased, my hours as an associate decreased, because I needed to prioritize my clients.

GW: I outsource up to 10% depending on how busy I am.

JCOAs I mentioned, I am the VA’s holiday cover and will undertake three of her clients’ work on an ad-hoc basis.

JCHNot sure of the exact percentage but it’s a very low proportion.

JM: Quite a lot, I have a small team of associates and outsource around 25% of my hours

JMcAround 50%.

KALess than 10% at present.

RDI would estimate that it is less than 5%.

ZLProbably 50% of my work at the moment is Associate work purely until I build up my own business as  I only launched in July 2016.

What percentage of your usual rate do you charge/receive?

CF: £20 per hour minimum. However, if I take on Associates I would pay a higher rate – so if the client is paying £30, I’d pay the Associate £25.

DR: My beginning rate with her was $12/hr – which I increased to $15, and stayed at that rate for a while (too long, really). I’ve always known those rates were far too low for what was expected of me, but it was guaranteed income that, at the time, I couldn’t risk losing. I’ve also worked with other VAs who paid my regular hourly rate of $25/hr.

GW: I give the Associate two-thirds of the rate paid by the client.

JCOI have quite a low usual rate (compared to what is discussed on your Facebook page) but my Associate work pays the same amount. This does make me think that I am charging far too less for my services direct.

JCHI receive 50% and I pay my normal rate with a small additional referral fee.

JM: I pay my associates 75% of my minimum hourly rate (£23 an hour)

JMcI generally get 60% of my hourly rate – my rate is £25 and I get £15 as an Associate.

KA: I receive 20%.

LDI charge 80%.

RDI charge a referral fee and the VA I have outsourced to has provided a quote to my client. I have requested to receive 75% of my usual rate.

ZLI charge between £17.50-£20 per hour as an Associate and my usual rate is a minimum of £25 per hour.

What are the benefits/best things about giving or receiving Associate work?

CF: The chance to earn some money, learn new skills, gain experience and secure a testimonial.

DR: If you’re just starting out as a VA, working as an associate is a great way to build skills and confidence. I love working with other VAs because there’s no need to convince them of the benefits of working with you – they already know.

GWWith a good Associate, it’s fantastic to have someone there to lighten the load during busy periods who you can trust to work to the same standards as you!

JCO: The transcription work I receive keeps this skill fresh for me. I feel confident that if any of my clients or new enquiries asked for this service, I would be able to offer it. It is also a top-up to the regular retainer work I do and it also gives further variety to my day.

JM: It means I can offer clients a much wider range of support, this is better for them as it’s the support of a team and only one invoice and one main point of contact

JMcThe only one I can think of is not having to look for clients as the VA has already found them!

KABuilding a relationship and then knowing your client is in safe hands.

LD: It’s a good way to get work when mine is thin on the ground.

RDIf outsourcing, you can take on the work without worrying about whether you will be able to complete it. If receiving, it’s a simple transaction with no client contact.

ZLI’ve found it an invaluable way to learn from other VAs.  I get my name known and, now that I’m up and running directly, I’ve had VAs give me referrals and ask me to do Associate work for them.

What are the downsides?

CF: Some VAs take advantage of what they pay an Associate. I’ve heard stories and been offered £10 and £15 per hour when the lead VA is earning much, much more. There’s also the potential to do a job wrong if the lead VA passes on information that is misinterpreted.

I’m not sure that some lead VAs ask all the right questions when outsourcing and don’t treat the client or task with the same level of professionalism as they would if taking the work on themselves.

DROne would be when the VA’s work slows down, so does yours. Another would be if your business model evolves over time (as it should), there’s the possibility that your business models could become misaligned, and therefore you may discover that you’re not a good fit. Also, there are VAs that take complete advantage of paying a low rate – and expecting premium work in exchange for that low rate.

GWHaving to remember intricate details to brief them on – client preferences, preferred formats etc – some things you don’t even know you know until you’re faced with them, so it can be hard to give a truly comprehensive brief.

JCOThe main downside is that you’re always aware you could receive more money if the work was coming directly to you.

JCHAssociates aren’t always available.

JM: Managing a team of associates takes time and money, but if you find good associates, it’s a lot easier.

JMc: Not receiving your full rate.

KAGuilt of not being able to do the work yourself, I put a lot of pressure on myself to do it all.

LDLess money and not ‘owning’ the work. I also need to add that I took on some Associate work when I was a very new VA. I was very grateful to the VA who gave me the work, but the client often wanted to deal directly with me.

The VA was helpful but I also felt under pressure as she questioned everything I did – which is fine, I understand if I was dealing only through her – but because the client kept calling and emailing me, it made things more difficult. I was new to the job and felt under pressure from all sides.

RDYou sometimes take a risk if you don’t know the person you are working with.

ZLThe main one is it’s more ad hoc although I do have a couple of monthly regular Associate jobs.  Also, the rate is quite a bit lower.

Where do you find an Associate to work with?

CF: I’ve built a network of professional VAs who are interested in Associate work should the need arise for me to outsource client tasks that I cannot fulfil due to lack of knowledge or desire!

DR: Facebook groups for VAs are my number one recommendation for finding associate work.

I’ve tried to find other VAs to work with, and it’s not been an easy task. All you can do is ask if they need any help, much like you would approach a potential client.

GW: From the awesome private Facebook group for trainees of the DIY VA course!

JCOThe VA I do the transcription work for is the VA that encouraged me to start my own VA business. She has been my mentor and helped me grow my business, therefore I feel she trust me with her clients.

The second VA I signed contracts with was an introduction from the first one. we all met as friends on various occasions and now I think she feels she can trust my work ethic and ability based on the recommendation.

JCHThrough my network.

JM: I have a form on my website for people to express interest and I also share any vacancies in VA groups such as VA Handbookers

JMcFacebook and LinkedIn connections.


RDVA contacts and networking groups as well as LinkedIn.

What rights do you have as an Associate?

DR: Not many – because the clients aren’t yours. But you can turn down work if you have a lot on your plate.

JCOI can turn down the work if I am too busy.

JCHIt depends whether you’re helping someone out off-the-record or whether you’ve signed an official agreement.

JMcI sign an agreement with all VAs I work with outlining these – I get paid on time, don’t poach clients etc.

KAFor me, it is to ensure you are fairly paid in line with the agreement that is contractually put in place and also that you are treated respectfully by the VA or vice versa.

RDIf you have a contract and see the terms & conditions I assume your rights are the same as if you were dealing directly with the client.

ZLIt depends on the Associate Agreement.

Do you ever decline Associate work and if so, why?

CF: Only for low hourly rate reasons as mentioned above.

DR: As VAs, we want to help ALL THE PEOPLE – ALL THE TIME. It’s really hard to say no, and we can sometimes feel guilty for saying it. I have turned down work – usually, it’s because it’s something I don’t have time to tackle, or it’s something I loathe doing.

JCOAs stated above, I can always decline the work if I am too busy. I would also decline the work if I felt it was not something that I have no knowledge of. The last thing I would want to do is complete some work that is not up to standard and then I would not get paid.

JCHYes, if the pay is too low or I’m too busy.

JMcUsually if my own client needs something urgent and I do not have the time.

LD: Only if the money is too low.

ZLNot in general unless I don’t have the skills or the time or the rate is lower than I would expect.

What are the best tasks to outsource to an Associate?

DR: It depends on what the associate’s skills are, or what they’re interested in learning.

GW: Project-based work (i.e. not ongoing tasks) with a specific time or budgetary constraints – things like research where the client says ‘spend X hours/X £££ researching this or that’ so you both know your perimeters.

JCH: It depends on what the Associate specialises in.  I wouldn’t ask a tech-savvy VA to do credit control for example.

JM: Anything and everything that you don’t have the skills or the time to do.

JMcUsually those that you can do but don’t like doing.

KAI find at the moment they are tasks which I am unable to perform.

RD: Things I am unable to do, such as translation, data entry and telephone calls.

ZLIt really depends on the Associate’s skills. When I’m at that stage, I would expect to outsource jobs outside my skill set.

How do you find out if the Associate is any good?

CF: Feedback, regular communications with the client if you’re dealing with them directly and testimonials.

DR: References, tester tasks, and testimonials all help to get a sense of how the Associate works.

GW: Trial and error, CV, recommendations. I don’t set tester tasks as I don’t think it’s fair and I wouldn’t like to be asked to prove myself if I had the relevant experience!

JCHLook at their client testimonials and who they’re connected to on social media.

JM: Speak to their clients and other Lead VAs, work with them and see what the quality of work is like before introducing them to work directly with clients.

JMcOne VA I work with assigned me to do something for her and not her client to ensure I was up to the task – another has a set of tests that I have undertaken.

KAThe same as a client would; testimonials, trial work and research.

RDHave a conversation with them first and ask them about the working practices, experience and capacity etc.

ZLI go with referrals and recommendations.

How do you set standards and ensure those standards are consistent?

CF: Train your Associates!

GW: I think you get a ‘feel’ for who will and won’t adhere to the high standards you would provide to clients yourself; the Associates I use have solid PA/VA experience working with similar clients to mine, so I know they understand the standard required. I check every piece of work before it goes out of the door though!

JCOI received very open and honest feedback on the transcription documents I completed at the beginning of our working relationship. The biggest bugbear of the VA I was working for was having to correct the same mistake over and over again (this did not happen with the work I submitted I would like to add).

She would check over the work before sending it to the client, but now she trusts me I send the work directly to the client.

JCHI check what the Associate has done before sending it back to the client.

JM: I have regular team calls with my associates as well as catching up 1:1 and have an associate guide that I share with them when they join the team.

JMcAs I don’t use an Associate this is not applicable to me, but the VAs who outsource to me all check my work until they are comfortable. They also check the client is happy with the work completed.

KAI always check the work produced with a fine tooth comb before passing it to any client of mine.  I also outline the level of expectations to the Associate so they are aware of my expectations of them.

RDAgain, communication is key. I use a template for my transcription work and ensure that all work is provided to the client using this template. I also see all the work before it is returned to the client.

As an Associate, do you need to have insurance and data protection or is it down to the VA you’re supporting?

CF: I’d recommend both of the above. Unless the VA adds you to their insurance or you’re covered under their data protection, you would not be covered.

JCOI have been asked by the Lead VA to obtain the relevant insurance before we can work together.

JMYes, you need it yourself.

JMcI have both and I need to know any Associate has the same.

LDThe VA that I worked for insisted that I had my own.

RD: You should have your own insurance and data protection.

Can starting out as an Associate be a good idea as a warm-up to becoming an independent VA?

CF: Definitely.

DR: Absolutely. I found I was able to really develop my skills and make decisions on what types of work I thoroughly enjoyed.

GW: I think so; it’s a good, low-risk way to test the water, as any good VA using an Associate should check the work before it’s sent on to the client. It’s like having a back-stop in cricket!

JCOA perfect start to being a VA. I made the decision after a while that this was not the sole direct I wanted my business to go in, but it did kick-start the money coming in!

JCHYes, absolutely, it gives you a chance to prove your worth.

JM: Yes, it can give you a great insight into the types of work that VAs get and also enable you to identify the type of work you enjoy

JMc: It can be a good way to find out if freelancing is right for you.

KAI think this is a viable option.

LDYes, I think it can in some circumstances.

RDI didn’t do it that way, but I can see the benefits.

ZLDefinitely. I have been an Associate since 2013 and only launched my own business in July 2016. It’s been invaluable to me to become an Associate before a direct VA.  I’ve learnt so much from the ladies I’ve done work for and I’m still happy to combine Associate work with my own direct client work.

I love the interaction with other VAs and I’d recommend it as a stepping stone to starting your own VA business.

Do you allow your Associates contact with your clients or do they go through you?

DR: From an associate standpoint, I have not had any contact with the clients.

GW: They go through me.

JCOAs stated before, now my VA has confidence in the work I carry out for her, I am able to send the work directly to the client.

JCHThey go through me, to begin with.

JM: Some associates will work through me to start with and then once I am confident in them, they work directly with the client.

JMcThe VAs I work with do allow me to do this via the email address they have set up for me.

KAThey go through me.

RD: I prefer them to go through me.

ZL: It all depends on the VA. I work for some VAs where I have direct client interaction and some that I don’t.  It’s personal/client choice.

How can you protect yourself and not risk your clients being poached by the Associate?

CF: By having a contract.

JCO: You need to know the Associate very well and protect yourself through the contract you both sign.

JCHSign an agreement and work with people you trust.  One of my concerns would also be my client (another VA) working with one of my Associates (a translator) directly and cutting me out (it hasn’t happened yet!).

JMAn Associate agreement and close working relationship.

JMc: Associate agreements. 

KABy using an Associate agreement.

ZLGet a watertight agreement. Ethically I would never ever poach a client.  I have been approached by a client before and have been completely transparent with the VA and informed her.

If you need a customisable Associate contract, you can buy one here.

Is there an obligation to tell a client that some of their work may be outsourced to an Associate?

CF: Yes, it’s professional and honest – integrity is everything.

GW: Depends on the work. If there are potential data protection or confidentiality issues then yes, but if it’s a piece of desktop research or a ‘vanilla’ document that doesn’t mention the client’s name/details, then no.

JCOI know my VAs inform them that I am carrying out work for them.

JCHYes, I believe so.

JMYes I believe you should unless it is already explicit in your contract with your client.

JMcThe VAs I do Associate work for have all done so.

KA:  I believe so yes, I specify this in my contract with the client.

RDNot necessarily, although to date I always have done so.

ZLNo, but I believe that you should be transparent and upfront from the beginning.

What turnaround times and response times do you expect from Associates?

CF: It depends on the task.

GW: I just expect them to meet the deadlines I set.

JCOI stick to the same turnaround times that the VA has with her clients, one client needs work returning the same day whilst another need the document back the following day. I always adhere to these timescales.

JCHIt depends on the urgency of the request, but faster than if I were to do it myself.

JMcThe VAs I do Associate work for expect me to turn around the work within the agreed client times.

KAI ask for a 12-hour window for response times and turnaround is based on the deadline of the task.

RDThis very much depends on the work they are doing. Ideally, I would like the work to be completed at least half a day before it is due to be sent to the client, in order to give me an opportunity to look at it.

ZLIt would depend on the job.

What advice would you give to someone looking to outsource or to take on Associate work?

CF: Interview them on Skype or face to face if they’re local. Call three of their clients for testimonials, and start with one or two tasks for yourself prior to letting loose on your client work! Also, check out their social media accounts and their website.

DR: Some VAs are so desperate for work, they’ll take anything offered. Associates should treat working with a VA the same as working with a client in the sense that they should be looking for work that they KNOW how to do, and ENJOY doing.

Although I have no regrets about my VA beginnings, I think approaching a VA for Associate work should work the same way that the VA Handbook teaches VAs to approach clients.

GW: People looking to outsource: Find people like you – in terms of experience, professional standards and personal values – this definitely helps me to get over my trust issues about handing work to other people! Communication is also absolutely key – you get back from an Associate exactly what you ask for, so be clear in your brief!

JCOAlthough I carry out Associate work, the type of work I do directly I could not outsource. My clients have bought me and would not be happy for me to outsource their work. Think carefully about what tasks you are giving to an Associate.

JCHDo your research beforehand!

JM: Do your research, know what you need to outsource, ensure they have the right skills and interview well – trust your instincts.

JMc: As an Associate, you need to make sure you understand the client requirements and to get on with the VA.

KAAlways do your research, put a contract in place to protect both parties and build a long-lasting relationship just as you would with a client.

LD: Be aware that you will be paid less, the work may be boring, you will have very little control and you will not feel like your own boss!

RDGet involved with networking groups, make contact with other VAs on LinkedIn and let your contacts know that you have work to outsource or that you are looking for work as an Associate.

ZLDon’t take on anything you can’t handle.  Don’t price yourself too low but remember that as an Associate you will be charged a lower rate.


Both new and established Virtual Assistants benefit from taking on Associate work.

It’s not only a fantastic way for new VAs to gain experience, figure out what tasks they like doing and earn a regular income, established VAs also like taking on Associate work because there’s less pressure to find direct clients and the additional income can really help during quiet periods.

However, as you can see from the answers above, there appear to be varying ways of doing things. Some of the Associates were not being paid enough and quite a lot of the situations seem to be a bit gung-ho!

Therefore, my advice is to make sure you are well informed, have a clear understanding of any arrangement you enter into and are protected by a cast-iron Associate contract.

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Helen Green

This article is very informative and has encouraged me to go down the Associate route.


I’m just on the verge of working with associates for the first time and this has been a great read with some very helpful tips. Thanks to you, Jo, and to everyone else involved in putting this together!


Thanks Jo this is great – I am about to have my first call to potentially become a paid associate – I had a bad experience earlier where someone gave me a large piece of work to do in exchange for a recommendation and actually I realised afterwards I had been taken advantage of!

Margaret Obure

Jo, this is Very enlightening! I am just starting out in the VA world. This is after over 20 years in offices as secretary/admin. Assistant. I am yet to take the VA course, so you can imagine how unclear everything has been for me! But now, am starting to get the way, thanks to this document. I also thank all the contributors for making this possible.

Julie S.

Jo – This is a really outstanding blog post and very valuable information both for VAs who are looking to “skill up” and those who are juggling too much work & are overwhelmed. It will definitely help me as I branch out into other service areas and need to farm out some of my work to trusty associates!

Claire Jury

Just found a minute to read this as I’m gearing up to take on some associates with different skills sets, so that I can offer more to my clients. I’m looking at contracts and trying to find one to fit. Thank you!

Wai Fong

Thank you to Jo for posting this – great questions!

And many thanks to Clare, Denise, Gemma, Jennie, Jennifer, Joanne, Juliet, Kelly, Lisa, Rose and Zita for sharing your insights and experiences. As someone who is starting out it’s useful to learn what existing VAs and Associates actually do, and how they operate.


Rose Donnelly

Great to be quoted in this article, Jo, and I really enjoyed reading the other contributors’ comments too.

Sidel Stewart

Thanks for this Jo, it’s an area I’ve been curious about for awhile. The comments have made things much clearer.


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