25 ways to market your Virtual Assistant business

Every Virtual Assistant needs to find clients, but unless you come from a marketing background, you’ve probably never promoted yourself before. In fact, the thought of marketing may even make you feel a bit queasy. People can only hire you if they know you exist so here are 25 ways to market your VA business to get you started.

How to promote your Virtual Assistant business

1) Network like a boss

A great way to get the word out about what you do is to go out and meet people. Even if these aren’t initially your target market, networking raises your profile in your local community and people will often refer clients to you later on.

I sometimes go to local freelancing events and meetings and, even though there are other VAs in my local area, the other freelancers tell me I’m the only VA they know about because they haven’t met the others!

Being around other freelancers also provides a place to discuss issues that your non-freelancer friends won’t have and to get free techie advice.

Read my article on how to network for more detailed advice, get my free networking info sheet from my downloads and training page, and sort out your elevator pitch so you can tell people what you do for a living.

2) Get some cool business cards

Free business cards can look really shonky so I personally use Moo.com as they have some really cool designs and the process is really simple. I have chewing gum-sized cards and people are always delighted when I give them one.

Here’s a link to get 25% off your first order. You don’t have to buy loads, I just get 50 at a time.

I recommend reading my article on common business card mistakes first as well as my post on things to consider when designing your logo.

3) Pimp your email signature

Include any social media accounts and website URLs and consider adding a tagline so people know what you do (eg: “I give business owners more hours in the day”). My VA email signature says I’m an ‘Anti-Chaos Technician’ which gets a lot of positive comments.

There are many free email generators out there including Wisestamp and Hubspot or you could simply do what I did and create a snazzy email signature in Canva.

4) Arrange meetings with online contacts

You’ve probably got loads of online contacts – people in your email address book, LinkedIn contacts, Twitter followers etc but I bet you’ve not met half of them.

Make it your aim to meet two people a week (Friday afternoons are good so you don’t lose valuable work time), buy them coffee and find out more about their business and the challenges they face.

People do business with people they know, so market your Virtual Assistant business by getting to know your contacts better and staying on their radar.

5) Ask for LinkedIn introductions

I can’t stress enough how important LinkedIn is when it comes to marketing your business. It forms the main part of my DIY course as well as the (bestselling) guide on how I get my clients.

Many of the trainees on my DIY VA course have gotten work just by having and using an excellent LinkedIn profile so it really does work.

A good tip is to ask for an introduction. So if one of your LinkedIn connections has a first-degree contact that fits your target market perfectly then ask them to introduce you explaining why you might both mutually benefit from knowing each other.

6) Run a Google Adwords campaign

I’ve had some good results with Adwords in the past but it really does help if you not only know who your target market is, but you also thoroughly research how to use Adwords.

It’s a bit of a dark art and quite complicated but Google often offer vouchers (you spend £25 and they give you an extra £75 for example) and they have a fantastic free help service too.

Keep an eye on your spend amount though because they sometimes mask how much they’re charging you.

7) Run a Facebook/Insta ad

Again, you need to research, know your target niche and read up on how to run a campaign. As with all your marketing, you’re trying to get your info in front of the right people so know who they are and get a targeted ad for your business in their face.

Facebook ads are way cheaper than Adwords and you can get your ad in front of some really specific audiences.

8) Run some Twitter ads

Twitter ads are awesome because you can put your ad in front of people who follow specific accounts.

So if your target market is lawyers for example, then they’ll probably be following the accounts of the big law magazines, the Law Society and other professional bodies they’re members of as well as legal conferences etc.

9) Blog

You don’t always need to blog and if you haven’t got anything to say and no time to write, then I wouldn’t bother. Saying that, blogging can be beneficial for SEO purposes and a great way to showcase your knowledge and skills.

I have some case studies on my own Freelance PA website which show how I helped solve my client’s problems. This is a great way to demonstrate to potential clients how good I am at my job, how I work and what tools and systems I know how to use.

I also have a post called ‘Do you need a blog and what should you write about?‘ to help you. It even comes with 30 example blog post titles!

10) Print flyers

Get some flyers made then pin them up in strategic and specific places your target market might be such as co-working spaces, serviced offices and community boards.

You could also take them to places you know your target market is going to be such as meetups, exhibitions and other industry-specific events.

11) Use Twitter

A Twitter presence also raises your profile amongst local business owners and generates traffic to your website.

Use a low-cost evergreen social media scheduler such as Recurpost or Smarterqueue to schedule static tweets and save time and keep an eye on people who follow industry-specific or local accounts such as your local newspaper, Chamber of Commerce etc.

12) Tap your business network

Market your VA business by contacting all your old colleagues, tell them what you’re now doing and ask them if they know anyone who might need your services.

Contact previous work clients (as long as you’re not breaching any legal contracts), tell them what you now do and ask if there’s anything you can help them with. These are warm leads – you already know each other and you understand their challenges so are in a good position to help.

13) Tap your social network

Tell all your friends and family what you’re doing, the ways in which you can help people and ask them to keep their ears open for opportunities and leads.

As with job hunting, the more people who know what you’re looking for, the more likely you are to find it.

Here are the four best ways to find your first client.

14) Scout online job boards

Look at companies offering part-time admin jobs and offer them a virtual solution instead. They might never have heard of a VA before and love that there are no associated employee costs with using a freelancer.

15) Answer questions on LinkedIn groups

Keep an eye on discussions in the groups that your target market are members of (as well as local business groups) and post useful advice in response to questions.

If you provide solutions to problems then you’ll quickly get on people’s radars. They’ll appreciate your generosity and will check out your profile.

16) Use Gumtree

Gumtree (Craigslist in the US) is a great place to post and reply to job ads. You can list what you can do for businesses as well as keep an eye on job vacancies to approach the company about your services.

Gumtree is also excellent for SEO purposes, so a free ad once every 4-6 weeks can help bring you up in local search results when your website is still in its early stages and isn’t being ranked yet.

17) Register for a Google Business Profile

If someone types in “admin support (name of your town)” then Google will list you near the top if you have a business profile with them. You don’t have to provide your full address if you work from home.

18) Add your business to free online business directories

Although you’ll often receive a fair amount of sales calls from these companies wanting you to place a paid ad, a free listing in these directories will help your SEO ranking.

In fact, any website like LinkedIn, Gumtree, Yell etc will have better SEO than your own website especially when you first set up.

Remember to update each site if and when your services change and always ask people how they found you so you know which sites are working for you.

19) Join your local Chamber of Commerce or Federation of Small Business

Not only are these groups full of potential clients, but they also offer lots of networking events, talks and training sessions that will benefit your business. Oh, and remember to claim the membership fee as a business expense!

20) Attend trade shows and exhibitions

If you attend events your specific target market will be at then you’re putting yourself right in front of a captive audience.

Research the event to find out who’ll be attending (or exhibiting) if you can, take loads of business cards and work the room.

21) Exhibit at trade shows and exhibitions

This one can be expensive but also very effective. Having (or even sharing) a trade stand at business events is a good way to raise your profile and tell people what you do and how you can add value to their business.

22) Run print ads in local business publications or directories

People can’t hire a Virtual Assistant if they don’t know what one is or where to find one. Quite a few of my clients had never heard of a VA and didn’t know they even existed.

Work can come from surprising sources so it’s always worth trying out multiple marketing methods to see what works. Keep doing what does and ditch what doesn’t.

23) Run print ads in your target market’s trade mags

As always, you need to target your niche wherever possible and put yourself in places where they are going to physically or virtually be.

Address their specific problems in your ad and outline how you’re perfectly suited to help them or direct them to a place that does.

Your LinkedIn profile and website should demonstrate your relevant industry experience and have case studies, projects and testimonials as evidence.

24) Offer to write an article for your target market’s go-to publications or websites

This should always be a solution-based article telling the reader how to solve a problem they have. It could be a general article on what a VA is and how they help support small business owners or something more specific such as how to fix an industry-specific problem.

25) Leave tips and advice on industry-specific forums and blog posts

People use forums to find answers so try to be useful and solve their problems. As above, if you share what you know and provide solutions (which is what a VA does for a living!) then you’ll get noticed and people will want to connect with you because they see you as valuable.

Wanna nail your marketing strategy for good?

Platforms will come and go but the principles of marketing will never change. So once you know what they are you’ll never have to worry about getting clients again.

My Ultimate VA Marketing course shows you how to nail your marketing once and for all – oh, and the first lesson is free!



nell valle

This article helps me a lot. As a aspiring VA.It helps me to be on track. thank you

Mary Fel

Great article. This is really helpful especially for those who wanted to hire virtual assistant or those aspiring to be VA. Thank you for this.


Thank you for sharing this amazing list Joanne. Networking and LinkedIn are the most effective based on my personal experience. In addition, referral from my previous clients also works for me.


I truly enjoyed this article! Very detailed and highly useful. The last tip (#25) is definitely a best kept secret. It’s a great way to get yourself in front of your target audience and add some serious value. Plus it really helps your SEO. A win-win on all fronts.

Glasgow Creative

Good content. All the tips are very useful and helpful. Thanks for sharing all the ideas. It really helps a lot for the new beginners.


Hi Jo, Thank you so much for all of this! Quick question – I can’t see how to do a free Ad on gumtree and include my website address? Am I missing something?


This is really helpful. I am a virtual assistant too. Mostly I worked with people from the western region as Indians don’t hire VA. It is hard when you don’t belong to that region you are serving for. Getting exposure or the attention from the clients is really hard.


Thank you! This concept has not hit South Africa on a huge scale. I have 33 years PA / Admin experience and I am trying to start out as a VA, especially in this current economic times! I so appreciate this article. God bless


Thank you! As a new VA this is a very well thorough list to get started with. Thank you!! Elizabeth

John Michael Prudente

Amazing! Thanks for all the tips. It really helps a lot especially for a newbie freelance VA like me.


This is a really good article! It gave me insights on how to market my services to prospective clients.


Very informative article. Listing these ways for VA business will give ideas for startup companies and for those who already have existing VA companies to add their services within this list. I’m impressed with the description and explaination, very well explained. Hoping for more tips and ideas in the future.

chloe Jessamy

I’m just starting up my VA business and found this incredibly helpful, Thanks Joanne

Saidur Rahman

Very nice and helpful blog post for those who are starting their virtual assistant business.

I found this blog post very much helpful. I made an action list that I am going to apply in my virtual assistant business.

Thanks Joanne Munro for the valuable advices.

Michelle Mesiona

Thanks Jo! This is such a great advice for a newbie like me.

Joanne Munro

You are so welcome Michelle! Are you signed up to my newsletter? You get loads more advice plus subscriber-only content and freebies. x


Having been in business for 10+ years, I have found that unlike most other industries, the VA Industry is a great place to share, mentor and form great connections for partnerships, teams, collaborations and joint ventures, especially if you have “niched” services that not all VA’s offer. Even new VAs who have general administratvie experoence can be of great value and needed by VAs who are specialized and have clients who also may need generalized admin support. For new VAs, they can gain experience and grow their reputation in the VA industry.

Joanne Munro

I couldn’t agree more. I often pass on regular admin work and get more niche newsletters, autoresponders, blogging and Gmail work passed my way. I love that VA’s are happy to share advice and resources – which can be unusual in the freelancing world. Thank you for your comments Diane, they’re always spot on! x

Claudia Gatti

Great article there are many things you recommend that have not crossed my mind. Thank you very much.

Sam Spence

Congrats Jo on a well written & informative article.
The question you have answered is probably the most common issues VAs face – new or experienced, when looking to grow their business. I think your top 3 takeaways are important to highlight. Sam

Joanne Munro

Thank you Sam. The one about falling out of love with freelancing was a real shock to me until I mentioned it to a group of other freelancers and discovered it was entirely normal. Thank you for reading and commenting on my blog – much appreciated. x

Michal Zitron

I had been wondering about the jobs board one – thinking “is this a bit cheeky?” and then went for it anyway. Nothing to lose!
Thanks Jo, very useful 🙂

Sandi Evans

This was a great article. You touched on some great ideas I haven’t thought of. Thanks!

Lynnette Davis

As always Jo, fantastic ideas and advice. I LOVE your work and feel like an amateur even though I have been doing EA/PA work for 50 years.

Joanne Munro

Thank you Lynnette! I hope the ideas gave you some inspiration, sometimes you can be doing something so long that you just don’t see what you’re doing any more. Can you think of any more that I’ve missed?


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