Writing LinkedIn profiles isn’t just something I used to do as part of my CV writing business, social media was also my VA niche and I spent a lot of time on LinkedIn researching and assessing profiles and groups for social media consultants and marketers. LinkedIn is a massive subject, but one of the things I want to share with you is how to effectively connect and then start conversations with those new connections.
Obviously I’m confident that you personalise your own connection requests, but because not everyone is as polite and professional as you are, I’ve provided some message templates that let you engage more with your contacts.
(I didn’t create these templates btw – they were collated and edited from one of my digital marketer clients. I just use them myself and thought it would be nice to share them with you)
Example ‘why do you want to connect’ message
This is a useful message for when you receive a request to connect but the other person hasn’t personalised their request and it isn’t immediately obvious why they want to link with you.
Thank you for your invitation to connect.
I don’t think we have met in person (forgive me if we have!)
I am very much open to connecting with people I haven’t met and who are willing to build a relationship but I would love to know what it is about my profile that motivated you to invite me to connect with you.
Example ‘thank you for connecting’ message
Sometimes people ask you to connect and then you both just ignore each other (I’m guilty of this myself). But if you send this message you can start a conversation. I used this one for the first time recently and the person messaged me straight back to say they’d just signed up to my mailing list and then they told me where I could find them on Twitter. So it works.
Thanks for your invitation. I am delighted to connect with you.
If you haven’t already done so, please take a look at my website (URL) to see what types of services I provide and don’t hesitate to let me know if there’s anything I can do to assist you.
Is there anywhere else online I should also connect with you?
Obviously tailor the bit in the middle to reflect what you’d like them to do and add your own URLs.
Example ‘I’d like to connect with you’ message
When you see that a user has viewed your profile but not requested to connect with you, check out their profile and if you think they’d be a useful contact, simply request to connect with them instead.
I see that you have looked at my profile recently. (As a fellow Virtual Assistant – write whatever reason you want here!), it would be great to get to know you better and I would be delighted if you were to connect with me on LinkedIn.
Again, tailor the middle section to reflect who you are to each other or just leave out the Virtual Assistant bit and ask what it was about your profile that interested them.
* If your LinkedIn profile isn’t resulting in enquiries then you’re definitely doing something wrong and you should consider getting it audited by an expert to find out why. It isn’t expensive and you’ll be given easy actionable steps on how to improve it.
* I have 10 example LinkedIn summaries if you’re struggling with what to write.
* LinkedIn is simply a platform with which to market your business. If you want to know how to easily market you business on any platform and forever, then you should check out my marketing course.