Three LinkedIn message templates for Virtual Assistants

Writing LinkedIn profiles isn’t just something I used to do as part of my CV writing work, social media is also my VA niche and I have spent a huge amount of time on LinkedIn assessing profiles and groups for social media marketer clients. LinkedIn is a big subject, but today I’d like to show you how to effectively connect and start conversations with other members.

Obviously, I’m confident that you personalise your own connection requests, but because not everyone is as polite and professional as you are, I’ve provided some message templates to help you.

(I didn’t create these templates btw – they were collated and edited from one of my digital marketer clients. I just use them myself and have permission to share them with you.)

Example ‘why do you want to connect’ message

This is a useful message for when you receive a request to connect but the other person hasn’t personalised it and it isn’t immediately obvious why they want to link with you.

Thank you for your invitation to connect.

I don’t believe we have met in person or on other social media platforms before (forgive me if we have!)

I am very much open to connecting with people I haven’t met and who are willing to build a relationship. I would love to know what it is about my profile that interested you and how you hope we might both benefit from the connection.

Kind regards

Joanne Munro

Example ‘thank you for connecting’ message

Sometimes people ask you to connect and then you both just ignore each other (I’m guilty of this myself). But if you send this message you can start a conversation. I used this one for the first time recently and the person messaged me straight back to say they’d just signed up to my mailing list and then they told me where I could find them on Twitter. So it works.

Hi xxx,

Thanks for your invitation. I am delighted to connect with you. 

If you haven’t already done so, please take a look at my website (URL) to see what types of services I provide and don’t hesitate to let me know if there’s anything I can do to assist you.

Is there anywhere else online I should also connect with you?

Kind regards

Joanne Munro
(Your Twitter/Facebook URL if you like)

Obviously, tailor the bit in the middle to reflect what you’d like them to do.

Example ‘I’d like to connect with you’ message

When you see that a user has viewed your profile but not requested to connect with you, check out their profile and if you think they’d be a useful contact, simply request to connect with them instead.

Hi xxx

I see that you have looked at my profile recently. (As a fellow Virtual Assistant – write whatever reason you want here!), it would be great to get to know you better and I would be delighted if you were to connect with me on LinkedIn.

Kind regards


Joanne Munro

Again, tailor the middle section to reflect who you are to each other or just leave out the Virtual Assistant bit and ask what it was about your profile that interested them.

LinkedIn isn’t the only way to get noticed.

If you want to know how to market yourself on any platform (and forever!) then you will love my Ultimate VA Marketing course.



Joanne Munro

Hi Julie, No, I don’t have the Premium version and have never paid for it. It can sometimes come in handy if you want to contact a lot of people in one month but you can sign up to the free trial for that – make sure you cancel it before the month is out though! I’ve found the free version completely adequate for my needs. x


Clicking the ‘connect’ button without personalising a msg? Guilty as charged. But that was the past, now I’m part of this fab group and thanks to Luan’s LinkedIn course – it’s so enlightening, I’d recommend it to everyone.

Helen Grice

……aaaaand within 30 minutes had a reply from them asking if I can help them with a presentation. BOOM!

Evelyn E. Mayhew

Hi Jo, Absolutely grateful for your ideas for replies. So simple and helpful.


Dear Joanne,
Loved reading all of these messages. It really helped me to reach out to a potential client.

Thanks a million 🙂

Jo Peirson

Thanks Joanne, really helpful. I’d much rather use personalised messages but struggled to do it, so the templates are great. Thanks again


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