Three LinkedIn message templates

Writing LinkedIn profiles isn’t just something I used to do as part of my CV writing business, social media was also my VA niche and I spent a lot of time on LinkedIn researching and assessing profiles and groups for social media consultants and marketers. LinkedIn is a massive subject, but one of the things I want to share with you is how to effectively connect and then start conversations with those new connections.

Obviously I’m confident that you personalise your own connection requests, but because not everyone is as polite and professional as you are, I’ve provided some message templates that let you engage more with your contacts.

(I didn’t create these templates btw – they were collated and edited from one of my digital marketer clients. I just use them myself and thought it would be nice to share them with you)

Example ‘why do you want to connect’ message

This is a useful message for when you receive a request to connect but the other person hasn’t personalised their request and it isn’t immediately obvious why they want to link with you.

Thank you for your invitation to connect.

I don’t think we have met in person (forgive me if we have!)

I am very much open to connecting with people I haven’t met and who are willing to build a relationship but I would love to know what it is about my profile that motivated you to invite me to connect with you.

Kind regards


Joanne Munro

Example ‘thank you for connecting’ message

Sometimes people ask you to connect and then you both just ignore each other (I’m guilty of this myself). But if you send this message you can start a conversation. I used this one for the first time recently and the person messaged me straight back to say they’d just signed up to my mailing list and then they told me where I could find them on Twitter. So it works.

Hi xxx,

Thanks for your invitation. I am delighted to connect with you. 

If you haven’t already done so, please take a look at my website (URL) to see what types of services I provide and don’t hesitate to let me know if there’s anything I can do to assist you.

Is there anywhere else online I should also connect with you?

Kind regards


Joanne Munro

Obviously tailor the bit in the middle to reflect what you’d like them to do and add your own URLs.

Example ‘I’d like to connect with you’ message

When you see that a user has viewed your profile but not requested to connect with you, check out their profile and if you think they’d be a useful contact, simply request to connect with them instead.

Hi xxx

I see that you have looked at my profile recently. (As a fellow Virtual Assistant – write whatever reason you want here!), it would be great to get to know you better and I would be delighted if you were to connect with me on LinkedIn.

Kind regards


Joanne Munro

Again, tailor the middle section to reflect who you are to each other or just leave out the Virtual Assistant bit and ask what it was about your profile that interested them.

Additional resources

* Here’s a free 7-day LinkedIn email challenge by expert marketer Luan Wise. Luan has been engaged numerous times by LinkedIn so she really knows her stuff.

* I have 10 example LinkedIn summaries if you’re struggling with what to write.

* LinkedIn is simply a platform with which to market your business. If you want to know how to easily market you business on any platform and forever, then you should check out my marketing course.


Jo Peirson

Thanks Joanne, really helpful. I’d much rather use personalised messages but struggled to do it, so the templates are great. Thanks again


Dear Joanne,
Loved reading all of these messages. It really helped me to reach out to a potential client.

Thanks a million 🙂

Evelyn E. Mayhew

Hi Jo, Absolutely grateful for your ideas for replies. So simple and helpful.

Helen Grice

……aaaaand within 30 minutes had a reply from them asking if I can help them with a presentation. BOOM!


Clicking the ‘connect’ button without personalising a msg? Guilty as charged. But that was the past, now I’m part of this fab group and thanks to Luan’s LinkedIn course – it’s so enlightening, I’d recommend it to everyone.

Joanne Munro

Hi Julie, No, I don’t have the Premium version and have never paid for it. It can sometimes come in handy if you want to contact a lot of people in one month but you can sign up to the free trial for that – make sure you cancel it before the month is out though! I’ve found the free version completely adequate for my needs. x


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