40 ways to market your Virtual Assistant business

Every Virtual Assistant needs to find clients, but unless you come from a marketing background, you’ve probably never promoted yourself before. In fact, the thought of marketing may even make you feel a bit anxious. People can only hire you if they know you exist, so here are 40 ways to market your VA business to get you started.

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How to choose the right laptop for your Virtual Assistant business

One of the most popular questions asked by members of my VA Handbookers Facebook group is which laptop they should buy. Because I thought it would be easier to have a source to point people to when they asked this question, below is a comprehensive list of all the things you should consider when choosing a laptop for your VA business.

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The four best ways to land your first client

The most frequently asked question from new Virtual Assistants in my VA Handbookers Facebook group is “How do I get my first client?”. Because marketing and looking for work can be daunting when you’re first starting out, here are the four most successful ways I’ve found to land your very first client.

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How to raise your hourly rate (email template provided!)

If you’re a Virtual Assistant who charges by the hour, at some point you’re going to reach an income plateau as there are only so many billable hours in a day. You know you need to raise your rates as time goes on, but you’re worried you might lose some of your clients if you do. Here’s how to up your prices like a pro along with a customisable email template.  

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Common Virtual Assistant scams (and how to avoid them)

Because the VA industry is unregulated, people often try to take advantage of the situation for their own personal or financial gain. From amateur “experts”, dodgy clients and outright scammers, unethical practices appear to be on the rise. But if you know what to look out for, you’re far less likely to be taken for a ride.

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Interview with VA agency owner, Charlotte Souber

This is a Virtual Assistant case study and interview with Charlotte Souber – known to her friends as Soubs. She lives in New Haw in Surrey with her young son and partner and set up her Virtual Assistant business Hour 25 in September 2016. Charlotte has recently taken on four employees and gone from a solo operation to a VA agency.

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Can a Virtual Assistant just work on a Chromebook?

In my blog post on how to choose a laptop for your Virtual Assistant business, I mention that I use a Chromebook in conjunction with a “regular” Windows laptop to run my business. This interested quite a few of my readers so I thought I’d tell you more about Chromebooks and how they work so you can decide if they are something you’d like to use as well.

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Virtual Assistants reveal who their last client was (and how they got them)

If you’re a new or potential Virtual Assistant it can be really difficult to imagine what types of business owners would hire you and how that relationship would begin. I already have a blog post on how VAs landed their first client, but I was interested in finding out whether the same methods applied when it came to signing up subsequent clients.

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How to improve your pricing strategy and mindset

Knowing what to charge and then asking for it is one of the hardest aspects of freelancing. Not only is the subject of pricing unfamiliar to new business owners, but the whole idea of talking about money seems to make most women uncomfortable. But in order to become a successful (i.e. wealthy) VA, you will need to nail your pricing strategy otherwise you will end up with a hobby and not a business.

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Interview with Bucks-based VA, Shirley Cottam

This is a Virtual Assistant case study and interview with Mum of three, Shirley Cottam. Based in Milton Keynes in Buckinghamshire, Shirley set up her business, Virtual Office Box after being made redundant whilst on maternity leave so she could spend more time with her ten-year-old daughter and seven-year-old twins.

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