There is often much discussion over on the VA Handbookers Facebook group as to whether it’s worth having a blog on your website or not. On one hand people hear that it’s good for search engine optimisation (SEO), but on the other hand they don’t want to write one if they don’t really need it – plus they’re not really too sure what to write about even if they do decide to start one.
Posts Tagged Websites
Once you decide you want a website for your VA business (and it’s definitely good to get one at some point) you’ll need to buy the domain name and then find a place to have the website hosted. You can buy the name from anywhere (I use Go Daddy) but then you’ll need a place to keep the site. Think of your domain name as the name of your shop and hosting as your landlord – they’re the person who makes sure your shop stays open!
When I first started out I had the most basic of websites (and in West Ham football colours I later discovered!) but I needed people to come to it so they could see how amazing I was and hire me. I had no clue about SEO or marketing, my old Developer had created the site in Dreamweaver which I think went out with the dinosaurs, I had no niche, no clue about what I was doing and nobody knew where to find me. So how did I get traffic to my website?
Your website is pretty important. It acts as a ‘shop window’ for your business and if it’s really shonky then potential clients will think you’re really shonky too. I’ve seen some truly shocking VA websites, so read my post, find out if yours might be one of them, then calmly but quickly log in to your site and tart it up immediately!
I don’t make websites for a living so I’m not going to go into detail about every single tiny thing you need to have a decent site, I’m just going to provide an overview of the different things you need to think about when you’re setting up a Virtual Assistant website. And although many VAs get work via their LinkedIn profile alone, having a website to act as your shop window will only help your business in the long run.
An ongoing debate amongst freelancers is whether or not you should display your rates on your website. Although not everyone agrees and I have my own fixed opinion on the matter, I want to outline the pros and cons of both arguments as well as address common concerns so you can make an informed decision for yourself.