How to write a Virtual Assistant elevator pitch

An “elevator pitch” is how you would deliver a summary of your product, business or service to someone during a short elevator ride. It’s not a sales pitch; it’s a concise explanation of who you are, what you do, who you do it for and why someone might want this. It’s useful to have an elevator pitch when networking, so let me show you how to write one.

How to create an elevator pitch

Sell the benefit

The hard truth is that people don’t actually care about you.

Because people just want to know what’s in it for them, you need to sell the benefit of what you do so they can see what they’ll get if they hire you.

Hardly anyone seems to know what a Virtual Assistant is (I get blank stares all the time), so you need to tell them what one is and then why people use them. A lot of people still don’t realise the value of outsourcing, so you need to explain it to them in real and tangible terms that mean something to them and their business.

Pitch then elaborate

Once you’ve given someone your elevator pitch, you need to follow it up with examples. I only see a light bulb go off in a person’s head when I do this.


“People use Virtual Assistants to save time and money. What I do depends on what my clients do for a living, but for example, I might do online research for one client, set up newsletters for another, manage the diary of another one or do a combination of things based on what the client needs and when they need it.

My clients love that they don’t have to take on an employee, and they only pay me the hours or tasks they need me for.”

Tailor it

You have to think about why the specific person you’re talking to would want to hire you, so tailor the examples to your niche, what services you offer and the kinds of tasks the person in front of you might need, so they can see exactly how you can help them.

Feel free to describe your background a little when you’re giving examples or providing specific details of what you do during certain projects—so you could say:

“Marketing assistance involves everything from setting up email opt-in pages, creating content upgrades, and setting up a newsletter to autoresponders, writing blog posts and social media promotion.” 

Example Virtual Assistant elevator pitches:

1) “I’m a Virtual Assistant who specialises in providing social media, research, and admin support to marketing consultants so they can focus on their existing clients, work at bringing in new clients, and get on with what they do best—which usually isn’t their admin!”

2) “I’m a Virtual Assistant—which is kind of like a Freelance PA—who works with small businesses on tasks they either don’t know how to do, don’t like doing, or don’t want to do so they’re freed up to get on with something else. If my client charges more per hour than I do, then they make money simply by passing either routine or niche tasks on to me instead.”

3) “I’m a Virtual Assistant who provides both ad hoc tasks and ongoing admin support to small businesses and consultants so they can focus on their core business. They outsource their necessary but time-consuming tasks to me so they’re freed up to get on with other things – like making money, enhancing customer service, getting referrals or bringing in new clients.”

A good template framework would be:

“I’m a (Virtual Assistant) who helps (who it is your usual clients are – small businesses, consultants, coaches etc) with (what service/s you offer) so they can (what using you gives them – more free time, getting more research/leg work done, time to focus on business development, less stress etc).”

Then, give tangible examples based on what the person you’re talking to does and what you think they might need help with. You’ll know what they do for a living because you asked them before you talked about yourself, right?

It’s a good idea to have a handout for when you go networking. People can forget what you do, so tailor this free template from my downloads page, clip your business card to it, leave it on the info table or give it to people directly.

You can also use it as a follow-up email template to send to people you met at the event.

Struggling to market your business on social media?

Social media can be a goldmine for attracting clients – but only if you have a solid strategy for your chosen platforms.

I can’t have you wandering around aimlessly without a plan, so I’ve written a course covering everything you need to use social media to land your ideal client.




Hi Joanne, thank you so much for the insight you share on your blog. I am currently working as a VA / Freelance recruiter and although I managed to secure two clients for a short project I still felt like my business was missing something. You provided the much-needed advice I need to fix my social media presence and work on my elevator pitch.
Thank you.


Thank you Joanne! This is perfect timing for me as I am building my online presence. Often I do get the blank stare when I state I am a Virtual Assistant. The elevator will help my audience understand my business.

Your help is greatly appreciated!

Lindsay Rivers

Love this Jo, thank you!! Just written mine and pretty happy with how it sounds!! x

Kristy Kidd

Great article. I am working on my elevator pitch right now. This gives me some insight on how to go about it.


Brilliant!! I get the blank stare all time when explaining what I do – and then I waffle a bit trying to explain. I can be more concise now with your examples! Great post as always xx


Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.