Early in 2017, I decided to ‘properly’ invest in my business. I wanted to up my game and to do that I knew I needed to learn from people who were better than me. So I bought a 2-day ticket to the Expert Empires event in London. I wanted to see Gary Vee and Ryan Deiss and didn’t spend that much time researching the other speakers… big mistake.
Because one of those other speakers made a HUGE difference to my business and personal life.
As Ryan Pinnick explained how we create the same thing over and over again in our lives, I came to some massive (yet kinda obvious in hindsight) realisations about myself and how I viewed things.
Ryan then mentioned the phrase “breaking generational poverty”. This is where a person makes more money than anyone in their family has ever done and therefore creates a new bar.
I realised something huge:
Although we weren’t dirt poor, I suspected I had also broken generational poverty. But as well as being proud, I also felt a bit guilty and uncomfortable about it.
I come from a working-class background and didn’t do that well at school. I’ve now done quite well for myself yet I still sometimes think “people like me don’t earn much money”. As one of my friends put it: I “still sometimes think like a poor person”.
It has taken me quite a while to realise that a lot of money to me isn’t necessarily a lot of money to someone else.
And this is why I used to undercharge.
Also, of course, we should make more money than our parents. Even without allowing for inflation (duuur), things should always go upwards and forwards and not downwards and backwards.
So what’s your story?
Take a look at what stories you’re telling yourself. Things such as:
- People like me don’t earn a lot of money
- I should be happy with my lot
- I should be grateful to even have a job
- Nothing ever works out for me
- Success is what happens to other people
- That will never work for me
- It’s not fair to charge for something that comes so easily to me
- It’s not polite to discuss money
- I’m taking advantage of people if I charge too much
- I’m not confident enough to do that
Because those stories are bullsh*t.
Once you identify the stories you’re telling yourself and then decide if they’re holding you back or pushing you forward, you can write new ones.
I wanted to tell you this because it’s all too easy to believe your own stories even when they aren’t true – and because it’s a very sad thing when a person lets their past dictate their future.
- Read my blog post on how to set your rates and then charge like the professional business owner that you are.
- Read my blog post on how to improve your pricing strategy and mindset.
- Watch this wonderful video from Denise Duffield-Thomas on how men sell vs how women sell. Then vow to charge what you’re worth.
- Read my blog post on how to raise your hourly rate. I even provide you with an email template!