Although Pinterest is the third most popular social media platform, many people still think it’s just a load of women planning their ideal wedding and designing an imaginary dream home. Although it kind of is (guilty!) it’s also a whole lot more and can even be a great way to share client work and collaborate with your clients.
Writing LinkedIn profiles isn’t just something I used to do as part of my CV writing business, social media was also my VA niche and I spent a lot of time on LinkedIn researching and assessing profiles and groups for social media consultants and marketers. LinkedIn is a massive subject, but one of the things I want to share with you is how to effectively connect and then start conversations with those new connections.
A good service to offer is credit control – i.e. chasing invoice payments. You might shudder at the thought of calling strangers to chase money, but it’s actually completely painless if you know what to say. Many small businesses and freelancers prefer to outsource this task because it creates a buffer between them and their client.
An “elevator pitch” is how you would deliver a summary of your product, business or service to someone during a short elevator ride. It’s not a sales pitch, it’s a concise explanation of who you are, what you do, who you do it for and why someone might want this. It’s useful to have an elevator pitch when networking, so let me show you how to write one.
Twitter was completely invaluable when it came to setting up my business. I used to dash home from work, sit on my bed and spend hours soaking up information. Twitter took me to places I never knew existed and I even got work from it. It’s a slow burner so don’t expect results straight away, but if you’re going to ‘do Twitter’, you should definitely do it right!
I had a pretty rubbish website when I started out, but I needed to get traffic so people could see how amazing I was and hire me. Clueless about SEO, my old developer had created the site in Dreamweaver which I think went out with the dinosaurs. I also had no niche, didn’t know what I was doing and nobody knew where to find me. So how did I get traffic to my site?
Your website is pretty important. It acts as a ‘shop window’ for your business and if it’s really shonky then potential clients will think you’re really shonky too. I’ve seen some truly shocking VA websites, so read my post, find out if yours might be one of them, then calmly but quickly log in to your site and tart it up immediately!
This is a Virtual Assistant case study and interview with Michelle Rødgaard-Jessen. Michelle is Danish but has lived and worked in various different countries including Spain, Morocco, Brazil and Chile since she became a freelancer in August 2014. She is therefore the first (but hopefully not the last) Digital Nomad to be featured on my site. This is her VA story.
Another popular question from new Virtual Assistants is what services they should offer their clients. Obviously this will depend on lots of things such as demand, your niche, your skill set, your interests, your previous career and your location, but here are 30 different services you could consider offering to start you off.
This is a Virtual Assistant case study and interview with Nikki Ince. Nikki is the owner of Willow Admin, a Virtual Assistant company based in North Stifford in Essex. She initially only provided onsite admin support to local businesses but went fully virtual in 2013 and now provides admin and social media support to small businesses and entrepreneurs. This is her VA story.