Virtual Assistant website checklist

Things to consider when setting up your Virtual Assistant website

I don’t make websites for a living so I’m not going to go into detail about every single tiny thing you need to have a decent site, I’m just going to provide an overview of the different things you need to think about when you’re setting it up. Having a website will help your business in the long run, so it’s important to have one that appeals to prospects. 

Virtual Assistant website checklist

Get a WordPress site

Head on over to WordPress and sign up for a business account because will get you clients but will make you look like a right amateur.

It’s well known that WordPress is a great platform because it has a ton of themes and plugins, it’s easy to customise, secure, easy to update and grow with your business, Google loves it, most themes are optimised for mobiles, it’s established and you have complete control over it.

Note: you need to make sure your theme is responsive – this means it’s optimised for mobile devices. Test the responsiveness of your website here.

Buy a domain name

Use a site like GoDaddy (this is who I use but there are loads of them out there) to find and buy a domain name and always go for a dot com if you can. It’s worth also buying the version (and/or all the other variations) and setting up a redirect to the dot com site so no one else can take that domain name. Domain names only cost around £6 upwards a year so it’s worth it.

Get hosting

It’s not always advisable to get your hosting from the same company as your domain name because it’s easier if you later decide to move your site and it’s also more secure. Hosting costs around £60 per year and I can personally recommend Bluehost.


How to create your VA website

Don’t scrimp

Websites act as your shop window and shops can be costly things. If you have an unprofessional, shonky website then people will think your work is shonky too. I really cannot emphasise how important it is that your website looks the shizzle and reflects the calibre of VA you are.

Get a good Web Developer and keep them happy

You’d (hopefully) never wire your own house so hire someone who knows what they’re doing and who’ll make a good job of it. A Web Developer can install and check for all sorts of things that you don’t even know exist.

In my experience Web Developers can often be unreliable and hard to get hold of, so be clear about what you want, the timeframe and the costs – and know what will and won’t be included in those costs.

My Developer has told me all about nightmare clients who are vague, don’t know what they want and mess him about, so communication is the key here. Do not disrespect your Developer as they can take your site down in an instant!

…Or don’t

If you want to learn how to build your own WordPress website then consider taking my Beginners WordPress website course. The first section is free.

Decide on the design

Can the reader find everything they need or are they bombarded with superfluous information? Does it have a good User Interface (UI) and is it easy to navigate? Is it clean, uncluttered, easy to read on a small screen and reflect who you are, what you do and for whom? Is it branded well?

Basically, is it easy to use and does it look good?

(You can find out if yours needs improving by using the checklist on this blog post).

Decide on the content

I wrote the content for my own Virtual Assistant website but later paid a Copywriter to check it over for me. It didn’t cost much and I’m confident that the grammar and spelling are all correct – it’s very easy to miss something when it’s your own site.

I display my rates on my site but some VAs don’t. Personally, I wouldn’t buy anything if I didn’t know how much it costs, but it’s up to you.

(Read my post on whether you should display your rates on your website)

Get testimonials

These are essential.

If you don’t have any then get some by doing an hour of free work or skill swap with another business owner to get some.

I used to have an entire page of testimonials but decided to add them to a Rotating Quote Widget instead as it looked nicer and freed up a tab that could be used for something else. It also meant that I could break long testimonials up into snippets which made it look like I had a billion of them!

(Read my post on how to get testimonials when you’re just starting out)


You don’t need a blog on your website but it does drive traffic and Google loves them.

On my own VA website, I write how-to articles which demonstrate my expertise and case studies so potential new clients can see what I do for people similar to them. If you use social media then post a link to your blog or website each day along with other content that your target market will find useful.

…Or don’t

Always remember that the purpose of a blog is to provide information. There should be a reason for each post and if you don’t have anything to say, don’t know who you’re writing for or can’t be bothered, then don’t have a blog on your website.

I have a post called ‘Do you need a blog and what should you write about?‘ that will help you decide!

Add social media

I personally don’t like Twitter Feeds on website home pages. They look tatty, they confuse Google and someone might get the wrong idea of you just by seeing certain tweets that you’ve posted. However, if you use social media well or offer it as a service, then your own social media needs to look awesome and you should definitely have Follow icons on your site.

* I have a feed on this site because I’m not offering services and I’ve set it to only show tweets I’ve favourited so I can impress visitors!

…Or don’t

Don’t link to social media accounts that you haven’t updated for ages as you’ll look bad. If you do add social media follow links then definitely wait until you’re using each platform like a pro (especially if you offer SM as a service!) and use a plugin (I use one called Social Sharing Toolkit) to make it easy for others to share your content and follow you.

Remember that the point of social media is to drive traffic to your website not link away!

Make sure it’s search engine optimised (SEO)

There’s no point in having a website if Google doesn’t know it exists and it doesn’t come up when someone searches for a VA either in your area or niche.

I use a fantastic free plugin by Yeost called WordPress SEO  that lets you optimise each page and post by writing your own meta descriptions.

Tell Google to keep an eye on it

You need to register your Virtual Assistant website’s XML site map with Google Search Console so you know if there are any problems crawling it. This can be a bit complicated if you’re not familiar with it so read up on it so you’re familiar with what you need to do.

Assess your stats

Remember to add Google Analytics to your site so you can see how people are finding you and what your most popular pages are. Connect your analytics to your Search Console too.

Don’t let it stagnate

Regularly make sure your site is up to date with your current services, rates, testimonials etc. I usually check mine every three months or so and always during the quiet Christmas season – which is actually a great time to prepare your business for the New Year.

Get traffic

There are many different ways to get traffic to your website when Google doesn’t yet know you exist. Here’s a list of them.


As with all the info I provide, spend some time on the Internet reading up on each subject to make sure you fully know what you’re doing. And when writing your website copy always think who is going to read this, why are they reading this, and what do they want to know? Then tell them just that.


  • If you want to learn to build your own WordPress website, I have a step-by-step online video course for beginners that I know you’ll love. Find out more.
  • If you’re looking for a reliable company to host your website then I can recommend Bluehost.



I think this is fantastic info. Especially for someone like myself, who is just finishing up a diploma in administration and exploring the idea of becoming a VA.

Keep it up! For someone (transitioning from military to civilian workforce) in the learning/exploratory phase like myself, the info you provide is a great way to obtain extra knowledge and information.

Marsha Kelly

Your article makes a number of important points. Glad you mentioned to be sure that your website is “responsive” -meaning it shows well on mobile phones. The majority of your new customers are likely to be using their mobile phone to search for VA assistance.
Also you are right that Google loves WordPress. WP is set up for the google software to easily read and index in its search results. This means that you will be more likely to show up higher on Google.

A Virtual Assistant History | Office Wife Virtual Assistant

[…] The VA Handbook offers some advice on setting up your website to get you started.  Some great ideas and advice.  Start with what you can afford, if it is free it is a good start. […]

Jose Lopez

Great article but I’ll have to disagree about a developer taking down a website. The only time this happens is if they own the site and its leased to you on a monthly basis. However, if they don’t own the site they shouldn’t be taking down a site.

I’m a programmer and a private SEO consultant, and I must say that it’s always best to screen out who you work with to avoid situations like this in the future.

Joanne Munro

Thanks for your message Jose, I didn’t know that about the websites – maybe a threat is good enough to get a late payment though! I definitely agree that it’s best to try and avoid the situation in the first place.


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