There is often much discussion over on the VA Handbookers Facebook group as to whether it’s worth having a blog on your website or not. On one hand people hear that it’s good for search engine optimisation (SEO), but on the other hand they don’t want to write one if they don’t really need it – plus they’re not really too sure what to write about even if they do decide to start one.
Posts Tagged Marketing
Aside from analysing LinkedIn profiles and groups for my clients and using LinkedIn to identify, research and qualify potential clients for my own VA business, I also used to write loads of LinkedIn profiles as part of my CV writing business – so when it comes to LinkedIn, I’ve seen it all! There are good profiles and truly dreadful profiles – here’s what a good one looks like:
Writing LinkedIn profiles isn’t just something I used to do as part of my CV writing business, social media is also my VA niche and I spend a lot of time on LinkedIn researching and assessing profiles and groups for social media consultants and marketers. LinkedIn is a massive subject, but one of the things I want to share with you is how to effectively connect and then start conversations with those new connections.
Twitter was completely invaluable when it came to setting up my business. I used to dash home from my stressful job, sit on my bed and spend hours just soaking up information. Twitter took me to places I never knew existed and now I even get work from it. It’s a slow burner so don’t expect results straight away, but I’ve been hired through it a number of times so I must be doing something right!
When I first started out I had the most basic of websites (and in West Ham football colours I later discovered!) but I needed people to come to it so they could see how amazing I was and hire me. I had no clue about SEO or marketing, my old Developer had created the site in Dreamweaver which I think went out with the dinosaurs, I had no niche, no clue about what I was doing and nobody knew where to find me. So how did I get traffic to my website?
Every freelancer needs to find clients, but unless you come from a marketing background, you’ve probably never done any self-promotion before. In fact the thought probably fills you with complete horror. Well I’m sorry to tell you that you may not like putting yourself out there, but you’re just going to have to suck it up cos nobody hires someone they’ve never heard of! It isn’t as hard as you’d think though: