Posts Tagged Marketing

Virtual Assistants reveal their first client (and how they got them)

If you’re a new Virtual Assistant or thinking of becoming one, I’m sure you’re worried about how you will get new clients. So to help you get an idea of who could be that elusive and exciting first client, I asked members of my VA Handbookers Facebook group a load of questions about their first one including how they got them and what tasks they needed help with. This is what they said:

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Do you need a blog and what should you write about?

There is often much discussion over on the VA Handbookers Facebook group as to whether it’s worth having a blog on your website or not. On one hand people hear that it’s good for search engine optimisation (SEO), but on the other hand they don’t want to write one if they don’t really need it – plus they’re not really too sure what to write about even if they do decide to start one.

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How to write a great LinkedIn profile

Aside from analysing LinkedIn profiles and groups for my clients and using LinkedIn to identify, research and qualify potential clients for my own VA business, I also used to write loads of LinkedIn profiles as part of my CV writing business – so when it comes to LinkedIn, I’ve seen it all! There are good profiles and truly dreadful profiles – here’s what a good one looks like:

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The 3 best ways to find your first client

At the end of the day, the main thing every potential and new VA wants to know is “where do I get clients?”. Because this is the question on the lips of every freelancer and something I discuss in every single training session, I thought I’d share the three most successful methods I’ve found of how to fish for and land your first client.

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Three LinkedIn message templates

Writing LinkedIn profiles isn’t just something I used to do as part of my CV writing business, social media is also my VA niche and I spend a lot of time on LinkedIn researching and assessing profiles and groups for social media consultants and marketers. LinkedIn is a massive subject, but one of the things I want to share with you is how to effectively connect and then start conversations with those new connections.

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How to write your elevator pitch

Simply put, an “elevator pitch” is how you would deliver a summary of your product, business or service to someone during a short elevator ride. It’s not a sales pitch, it basically explains who you are, what you do, who you do it for and why someone might want this – but delivered in a nutshell. It’s really useful to have an elevator pitch for speaking to people at networking meetings, so let me show you exactly how to write one. 

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20 ways to be da bomb on Twitter

Twitter was completely invaluable when it came to setting up my business. I used to dash home from my stressful job, sit on my bed and spend hours just soaking up information. Twitter took me to places I never knew existed and now I even get work from it. It’s a slow burner so don’t expect results straight away, but I’ve been hired through it a number of times so I must be doing something right!

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How to drive traffic to your Virtual Assistant website

When I first started out I had the most basic of websites (and in West Ham football colours I later discovered!) but I needed people to come to it so they could see how amazing I was and hire me. I had no clue about SEO or marketing, my old Developer had created the site in Dreamweaver which I think went out with the dinosaurs, I had no niche, no clue about what I was doing and nobody knew where to find me.  So how did I get traffic to my website?

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25 ways to market your Virtual Assistant business

Every freelancer needs to find clients, but unless you come from a marketing background, you’ve probably never done any self-promotion before. In fact the thought probably fills you with complete horror. Well I’m sorry to tell you that you may not like putting yourself out there, but you’re just going to have to suck it up cos nobody hires someone they’ve never heard of! It isn’t as hard as you’d think though:

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How to get testimonials when you’re just starting out

Testimonials are important for Virtual Assistants because people are way more likely to hire you if they can see you come recommended – so a testimonial page or a WordPress quote rotator widget as I have on my own PA site is vital if you want to show how good you are. But how do you get testimonials when you’re just starting out and haven’t done any work yet?

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